Every Server GTM container has its own monthly request allowance, set by the plan that container is on. A request is one call that reaches your tagging server.
Allowances by plan
| Plan | Requests per month, per container |
|---|---|
| Free | 15,000 |
| Pro | 500,000 |
| Business | 2,000,000 |
| Enterprise | 5,000,000 |
Where to see usage
The Monthly Requests card at the top of a container's Overview shows used versus limit, the percentage and the date the meter resets. The bar turns orange at 80% and red at 95%.
Warnings
- At 80% a banner appears on the container: "Approaching your monthly request limit", with an upgrade link.
- We also email you as you near the limit.
At 100%
A free container stops when it has used its 15,000 requests. A free container counts its requests over its own 30 days (the same days as its renewal date), not the calendar month. It starts again by itself when its next 30 days begin, or at once when you upgrade that container to a paid plan.
On a paid plan, at the limit your container may be suspended to stop overage. A suspended container shows a banner with the reason and cannot be started until the situation is resolved. Upgrading your plan is the way to get more headroom; contact support if a container is suspended and you have already upgraded.
Reducing request volume
- Remove duplicate tags that send the same event twice.
- Avoid firing events on every scroll or timer tick.
- Use Event Logs to see which events dominate your traffic (guide).
Still stuck?
Open a support ticket from your dashboard and include the container name.